About Us

Welcome to Traditional Northeast, a platform passionately committed to preserving the rich heritage and artistry of Northeast India’s Handloom & Handicrafts industry.

About Us – Traditional NorthEast

North East, The Handloom Paradise of India!

Yes! India’s North East Region covers 65% of India’s total handloom production.

North East India is home to three of the four major types of natural silk: Muga, Eri, and Mulberry.

Muga silk, exclusive to Assam, is renowned for its golden sheen and durability.

Eri Silk, Also known as ‘Errandi’ or ‘Endi’ silk, Eri is a staple of Assam and some parts of the Northeast.

Ethnic Communities
International Borders
Official Language
Tourist Destinations
Forest Areas

Our Story

Our journey began with a vision to bridge the gap between talented artisans and discerning customers worldwide.

Founded in 2021, Traditional Northeast embarked on a mission to empower artisans and promote their exquisite traditional handloom products from the eight Northeastern states of India.

About Us – Traditional NorthEast

What We Offer

About Us – Traditional NorthEast

At Traditional Northeast, we curate a wide array of authentic Handloom and Handicraft items, each telling a unique story of cultural richness and craftsmanship.

Our platform isn’t just about commerce; it’s a celebration of tradition, a tribute to artisans’ dedication, and a journey to support sustainable practices.

Our Mission & Achievements

Empowering Artisans: Training and supporting 1000+ artisans, thereby impacting livelihoods and fostering craftsmanship.

Market Access: Facilitating market access and order fulfilment services, ensuring seamless transactions for artisans.

About Us – Traditional NorthEast

Why Choose Us

About Us – Traditional NorthEast
  • Authenticity: Our products embody genuine craftsmanship and the rich cultural heritage of Northeast India.
  • Empowerment: We prioritize empowering artisans by providing opportunities and promoting their well-being.
  • Community Focus: Our initiatives aim to foster community development and support rural economies.
  • Sustainability: We advocate for sustainable practices that respect traditions and the environment.

Our Partnership with ASRLM

About Us – Traditional NorthEast

We’ve signed a Partnership Agreement with the “Assam State Rural Livelihood Mission (ASRLM), Government Of Assam” through the NRETP Incubator Program, an initiative under the National Rural Livelihoods Mission (NRLM).

Over the next four years, we’ll be immersed in enriching the networks of Handloom and handicrafts Rural Enterprises, SHGs, Artisans, and Unwavering official support by ASRLM at districts, Blocks and grassroots levels.

Our Incubations

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Incubation at IIM Calcutta Innovation Park (IIMCIP)

Selected for NRETP Incubator Program, the program is being implemented by IIM Calcutta Innovation Park (IIMCIP).

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Incubation at Assam Startup - The Nest

Selected for Advanced Incubation in Cohort-4 by Govt of Assam’s StartUp – Nest.

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Incubation at NEEDP by NEC

Selected for incubation in North East Entrepreneurship Development Program (NEEDP) an initiative of NEC (North Eastern Council) .

Our Mentors

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Head of Operations IIM Calcutta Innovation Park | Start up mentor I Founder Arecanut Evergreen Pvt. Ltd.
A More than 30 years of experience in the field of Micro Finance, Impact Investment, Incubation and Acceleration of Start ups & Rural enterprises.
About Us – Traditional NorthEast


CEO IIM Calcutta Innovation Park, Ph.D, PGDM-IIMC.
A Startup Evangelist specializing in entrepreneurship and innovation. As CEO of a leading business incubator, deeply involved with major players in the entrepreneurship sector.
About Us – Traditional NorthEast


Independent Strategic Planning & Content Strategy Consultant + Entrepreneur-in-Residence.
IIT-IIM graduate with 30 years of work experience in strategic planning, and devising content strategies for multiple screens and media platforms.

Our Registrations & Legal info

Legal Entity Name: Traditional Northeast Private Limited
CIN: U74999AS2021PTC021439
Registered Address: Panchali No.1, Lanka, Hojai, Assam, India – 782446

Operation Office: Assam Startup – The Nest, 4th Floor, Beside Pragjyotika- Assam Emporium, GNB Rd, Ambari, Guwahati, Assam 781001


Startup India Recognition: DIPP99079

MSME: UDYAM-AS-30-0000930

IEC (Import Export Code): AAICT6554D

Join us in celebrating the tapestry of tradition, empowering artisans, and embracing the diverse legacy of Northeast India’s handloom artistry.

Thank you for being part of our Traditional Northeast family!

Contact Us

Mail: help@traditionalnortheast.com
WhatsApp (Message Only): 8399831996